Dreamcatcher offers a focused publicity service that uses media relations to enhance our clients profile and brand. By setting up consistent media coverage across a range of media platforms, Dreamcatcher ensures that you maintain top-of-mind awareness amongst target audiences.
We enjoy a healthy relationship with a wide and diverse range of media contacts, and have a strong relationship network that we leverage to maximise on high returns for our clients. By utilising relevant partnerships such as Newsclip and Artslink, we ensure that we deliver meaningful and measurable publicity solutions for our clients, with a tangible record of the coverage received and value thereof. We have successfully run publicity campaigns for corporate, arts & culture, entertainment and NGO clients.
S.A. Tourism (SAT) briefed us to execute their internal tourism ‘Sho’t Left’ campaign’s launch.
We scheduled it for the morning to ensure that journalists would have time to file stories. “Emoyeni” venue, overlooking Jhb, was our choice. To inject a celebratory atmosphere, the event was conceived as a champagne breakfast. Guests were ushered into a function room set up cinema-style, where a video of the campaign was played. SAT gave a brief address, after which the campaign ambassadors were revealed.
Dreamcatcher was appointed to execute PR for the 46664 Johannesburg fundraising concert, an initiative of the Nelson Mandela Children’s Fund.
Set for December 1, World Aids Day, and featuring a mix of local and international talent, the concert was jointly an HIV/AIDS awareness raising activity as well as a fundraiser for the Children’s Fund.
As the event publicists, our brief was to deliver PR that created awareness both about the concert and the cause it was supporting. We were brought onto the project six weeks before the show date, thus time was of the essence, and every media intervention had to be high-impact.
We identified the following factors as the key communication drivers:
The Johannesburg Arts Alive International Festival (JAAIF) takes place annually, sponsored by the City of Jo’burg. The client charges us with delivering the following
Awareness creation, create brand love and position JSF as a Lifestyle-driven fun activity.
Hosted a group of fashionistas – Well-known style and fashion bloggers from countries Kenya, Nigeria, Namibia, Zimababwe, Botswana and South Africa. Influencers used their social media platforms to inform audiences about JSF.
Create a buzz for the festival on traditional and social media across the different African countries by tapping into the influencers followers/reach as they are a credible source and help build a wider audience for JSF