PR

Dreamcatcher offers a focused publicity service that uses media relations to enhance our clients profile and brand. By setting up consistent media coverage across a range of media platforms, Dreamcatcher ensures that you maintain top-of-mind awareness amongst target audiences.

We enjoy a healthy relationship with a wide and diverse range of media contacts, and have a strong relationship network that we leverage to maximise on high returns for our clients. By utilising relevant partnerships such as Newsclip and Artslink, we ensure that we deliver meaningful and measurable publicity solutions for our clients, with a tangible record of the coverage received and value thereof. We have successfully run publicity campaigns for corporate, arts & culture, entertainment and NGO clients.


Services

  • Assesses your publicity requirements and crafts a profiling plan based on your needs.
  • Identifies media platforms appropriate for your image, and places you in suitable media spaces.
  • Constantly updates the press on developments in your career, and creates media-friendly Angles about you to create media coverage.
  • Enhances your profile by ensuring that your receive constant media attention
  • Are a cost-effective way to maintain a consistent media profile.

PR Case Studies

SA Tourism's sho't left

The Brief

S.A. Tourism (SAT) briefed us to execute their internal tourism ‘Sho’t Left’ campaign’s launch.

Our Response

We scheduled it for the morning to ensure that journalists would have time to file stories. “Emoyeni” venue, overlooking Jhb, was our choice. To inject a celebratory atmosphere, the event was conceived as a champagne breakfast. Guests were ushered into a function room set up cinema-style, where a video of the campaign was played. SAT gave a brief address, after which the campaign ambassadors were revealed.


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46664, the concert

The Brief

Dreamcatcher was appointed to execute PR for the 46664 Johannesburg fundraising concert, an initiative of the Nelson Mandela Children’s Fund. Set for December 1, World Aids Day, and featuring a mix of local and international talent, the concert was jointly an HIV/AIDS awareness raising activity as well as a fundraiser for the Children’s Fund.

As the event publicists, our brief was to deliver PR that created awareness both about the concert and the cause it was supporting. We were brought onto the project six weeks before the show date, thus time was of the essence, and every media intervention had to be high-impact.

Our Response

We identified the following factors as the key communication drivers:

  • ‘It’s in your hands’ - the 46664 slogan – impressed upon audiences that supporting the concert was a contribution to the fight against HIV/Aids.
  • That the concert was an initiative by Madiba.
  • The A-list local and international artist line-up confirmed to perform
  • This was the first 46664 concert ever to take place in South Africa


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Jo’burg Arts Alive Festival

The Brief

The Johannesburg Arts Alive International Festival (JAAIF) takes place annually, sponsored by the City of Jo’burg. The client charges us with delivering the following

  • Communicating the JAAIF as a high-quality offering that the City of Jo’burg has provided to the citizens of Johannesburg.
  • Positioning the JAAIF as a rich collection of local and international arts events, across music, visual arts, comedy, dance, and theatre.
  • Ensuring a consistent and constant stream of media coverage about the Arts Festival, and the City’s role as it’s main sponsor.
  • Communicating the JAAIF as a service that the city was rendering to the citizens of Johannesburg.

Our Response

  • We crafted a strategy that associated the JAAIF with culturally-rich offerings that Joburgers’ couldn’t find at mainstream events.
  • In conversations with journalists comparisons were made to events such as NYC’s Summerstage to entrench the City of Jo’burg’s image.
  • It was our priority to offer Interviews with international talent. To ensure sustained coverage over the 3 month campaign, we staggered interview and coverage pitches so that coverage remained high.
  • We set up regular media events - press launches that doubled as the JAAIF’s 21st anniversary, and artist meet-and-greets.


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Nestlé Centenary Art Project


JSF 2016 Media Launch (Amazing Shopping Race)

The Objective

Awareness creation, create brand love and position JSF as a Lifestyle-driven fun activity.

Outcomes

  • Created awareness about Joburg Shopping Festival amongst mall consumers
  • In conversations with journalists comparisons were made to events such as NYC’s Summerstage to entrench the City of Jo’burg’s image.
  • PR Value of R4.8m
  • The #JoburgShopFest made 1.2m impressions on Twitter on the day of the event


International Influencers Joburg Tour

Hosted a group of fashionistas – Well-known style and fashion bloggers from countries Kenya, Nigeria, Namibia, Zimababwe, Botswana and South Africa. Influencers used their social media platforms to inform audiences about JSF.

The Objective

Create a buzz for the festival on traditional and social media across the different African countries by tapping into the influencers followers/reach as they are a credible source and help build a wider audience for JSF


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Dreamcatcher Multimedia

No. 74, 13th street. Parkhurst. 2193